Adobe says it is acquiring the marketing automation company Marketo for $4.75B (Ron Miller/TechCrunch)

Ron Miller / TechCrunch:
Adobe says it is acquiring the marketing automation company Marketo for $4.75B  —  A week ago rumors were flying that Adobe would be buying Marketo, and lo and behold it announced today that it was acquiring the marketing automation company for $4.75 billion.



from Techmeme http://www.techmeme.com/180920/p43#a180920p43