Uber unveils a new design, including a logo that does away with the icon and simply features the name, a custom typeface, and a redesigned in-app look (Diana Pearl/Adweek)

Diana Pearl / Adweek:
Uber unveils a new design, including a logo that does away with the icon and simply features the name, a custom typeface, and a redesigned in-app look  —  The company wants to be known as a ‘platform of mobility’  —  Uber has spent the past year trying to convince customers that it has put its problematic reputation in the past.



from Techmeme http://www.techmeme.com/180912/p22#a180912p22