Apple's newly unveiled products start at higher price points, with the 2018 Macbook Air 128GB model starting 20% higher, continuing Apple's push into higher ASP (Ben Lovejoy/9to5Mac)

Ben Lovejoy / 9to5Mac:
Apple's newly unveiled products start at higher price points, with the 2018 Macbook Air 128GB model starting 20% higher, continuing Apple's push into higher ASP  —  When Apple launched the iPhone X, it did more than just change the design language of the iPhone: it also offered a whole new pricing level.



from Techmeme http://www.techmeme.com/181031/p29#a181031p29