EDO, a startup that uses consumer behavioral data from search engines and shopping sites to measure effectiveness of TV ads, raises $12M in Series A funding (Todd Spangler/Variety)

Todd Spangler / Variety:
EDO, a startup that uses consumer behavioral data from search engines and shopping sites to measure effectiveness of TV ads, raises $12M in Series A funding  —  EDO, co-founded by actor and entrepreneur Edward Norton, has banked $12 million in Series A funding to fuel its buildout …



from Techmeme http://www.techmeme.com/181102/p23#a181102p23