IAB data shows digital ad spending in the first half of 2018 reached $49.5B, up 23% YoY, with mobile accounting for 63% of the total, up from 54% last year (Anthony Ha/TechCrunch)

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Anthony Ha / TechCrunch:
IAB data shows digital ad spending in the first half of 2018 reached $49.5B, up 23% YoY, with mobile accounting for 63% of the total, up from 54% last year  —  The online advertising business continues to grow at double digit rates, according to the latest report from the Interactive Advertising Bureau …



from Techmeme http://www.techmeme.com/181114/p1#a181114p1