Report: the cost to acquire a customer for subscription-based apps is $86.99, down 46.4% YoY, with engagement for subscription-based apps up 32% YoY (Dean Takahashi/VentureBeat)

Dean Takahashi / VentureBeat:
Report: the cost to acquire a customer for subscription-based apps is $86.99, down 46.4% YoY, with engagement for subscription-based apps up 32% YoY  —  Mobile users are embracing the subscription model, with considerable momentum gained from last year, according to the Mobile App Engagement Index produced …



from Techmeme http://www.techmeme.com/181101/p4#a181101p4