Apple discounts iPhone XR by up to $300 for trading in older iPhones, a rare step for new models; source: some marketing staff were reassigned to boost sales (Mark Gurman/Bloomberg)

Mark Gurman / Bloomberg:
Apple discounts iPhone XR by up to $300 for trading in older iPhones, a rare step for new models; source: some marketing staff were reassigned to boost sales  —  - ‘Fire drill,’ trade-in deals come after signs of waning demand  — Analysts look again for what's next beyond the iPhone

from Techmeme http://www.techmeme.com/181204/p20#a181204p20