Firefly, which wants to use GPS and other sensors to display contextual ads on ride-sharing cars, raises $21.5M in seed funding (Jason D. Rowley/Crunchbase News)

Jason D. Rowley / Crunchbase News:
Firefly, which wants to use GPS and other sensors to display contextual ads on ride-sharing cars, raises $21.5M in seed funding  —  A car is just a packet carrying a payload through a network so plopping an ad unit atop it as it caroms from node to node is kinda gross but is probably a viable business.



from Techmeme http://www.techmeme.com/181206/p14#a181206p14