Google agrees to add YouTube viewers on mobile devices to Nielsen's Total Ad Ratings, which measures audience across TV, computers, tablets, and smartphones (Jon Lafayette/Broadcasting & Cable)

Jon Lafayette / Broadcasting & Cable:
Google agrees to add YouTube viewers on mobile devices to Nielsen's Total Ad Ratings, which measures audience across TV, computers, tablets, and smartphones  —  YouTube mobile viewing included in Total Ad Ratings  —  Nielsen has reached an agreement with Google that will upgrade its measurement …



from Techmeme http://www.techmeme.com/190108/p31#a190108p31

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